The Unthought Known

Ever heard of that? Pretty interesting huh? Well the reason I’m going to be dwelling on this for a while is because well its sounds deep and cool and apart from sounding deep and cool it actually means something. Let me explain…

In order to create great advertising we need to experience life, when I say life it actually means everyone’s life. From the poor, to the rich, to the afflicted, to the mourning… basically everyone. Ideas are based on insights that we gather and that’s how advertising works. But everyone has insights. Most of them are common ones, the ones that happen to each and every one of us. That’s why it’s difficult to create a great idea because you need to have an original insight and at the same time the consumer’ needs to understand it, that would mean that they should have experienced it. It is not some secret password, which only applies to some people while the rest of your target group misses out on it. That’s what the unthought known is…simply said (if that’s even possible for me to do) the insight that you have, should be an insight that hasn’t been made visible to the world.

Interesting.

Foot Fetish

Popular to contrary belief or maybe it’s only Ashan’s belief I I don’t have a foot fetish. What rubbish!!! I love my feet and I take care of them that doesn’t mean I have a foot fetish. Do I? So yes I do notice if someone’s wearing nice shoes, it doesn’t matter if it’s a girl or guy I would still comment on them. That doesn’t make me have a foot fetish. Right? Alright so I do look at peoples feet before I look them in the eye, that’s because I think that I can tell a lot about a person simply by looking at their shoes or feet if their not wearing any shoes. For example if you meet a guy for the first time and he’s wearing nice expensive shoes

a) he’s rich
b) his parents are rich and they passed down some fashion sense
c) he’s not rich but has a desire to become rich and also has good fashion sense

I think you get the point I’m trying to make, after all my readers aren’t dumb.

Something funny

A day after I rescued a stray kitten.

Fat female colleague: So did you bring your pussy to work today?

Me: No, didn’t you hear? Fat male colleague took it home.

Hey I was tired and wasn’t exactly listening. Please do laugh at my expense.

July highlights

Oleanna- Noir, when I first heard of the idea, I was excited because it was a new concept and an interesting one. When the advertising started appearing I really thought it was going to be a blast even though I don’t have much faith in the ability of the Stage Light and Magic to pull it off. So did they live up to it? I’m not too sure. Got a lot of mixed reviews, but since I watched Oleanna, I’m only going to comment on that one. I was extremely disappointed with the crowd turnout, being a Saturday night… surely there should have been more people?

The play lacked the intensity the script obviously contained, after all its supposed to be who’s right, who’s wrong, you decide? kind of a play… The male lead was not doing the professor convincingly, he tried to be the overly educated but barely capable of living in reality type professor and that wasn’t convincing mainly because his stutters sounded fake. Also the female lead was good in the beginning then started becoming too confident and lost focus. Throughout the play and afterwards I kept wondering why she didn’t show fear, after all she was confronting a man, alone. Anyway I left feeling like I wouldn’t have missed much if I missed it.

Convention- Its my annual reflection time. Reflecting on the year before…have I become a better person? Have I resisted temptation? Should I forgive more? Stuff like that. But I really enjoyed it like I always do. Some years I have felt guilty but this time I didn’t feel all that guilty because I’m doing everything I can…ok so maybe not everything, but trying and will try harder to become a better person and to adhere to what I’m taught through my religion.